If you’ve tried or considered social marketing to groups, such as those found on Yahoo, Google and any of the various other Web 2.0 sites that have the facility, then you won’t be surprised to learn that there is quite a diversity of opinion as to whether or not this is a complete and utter waste of time, or not!
On the surface, it looks like a great idea - a rabid group of devotees in your niche, all salivating to see what wonderful things you’ve got to sell them!
WRONG!
In fact, you coming in without first developing relationship, trust and some value among the congregants therein, would almost certainly be a disastrous entrance!
Instead, if you were to locate such a group as this, take the time to become a valuable contributor before even adding anything in your sig file, much less promoting a link; you might very well be rewarded with an authority aura, one that will lead to so much more than the odd sale here and there.
Think beyond the quick hit!
~Keith
