Social Bookmarking Sites – Does Nofollow Matter?

Well, yeah, it does. But only to the extent that you’re interested in search engine rankings and organic traffic. Some of the social bookmarking sites carry a pretty heavy weight, and are definitely worth the link juice you’d be getting were you so fortunate to get a link from them. (Not that it’s that hard…) 

Others, such as Digg, StumbleUpon, Delicious and others are valuable despite the nofollow tag they append to your links simply because there exists the possibility of immense traffic from them should your content become popular on these sites.

So what it boils down to is this: you need to decide as part of your social media marketing strategy which of these social bookmarking sites you want to go after, and do so aggressively. Half measures count for next to nothing here. We’ll talk tomorrow about just what I mean when I say “aggressively”. There are ways to be aggressive without getting yourself in hot water, and we’ll talk about those.

~Keith