Many people ask me, (at least a few times a week) this question:

“When you’re creating all this content, sometimes on very similar keywords, how do you keep it fresh, unique, and not sounding like everyone else in my market, especially since we’re using them as research and source material?”

Very good question! My answer? Don’t sweat it so much! Unless you are flat out lifting material and claiming it as your own, (which you would NEVER do right?!?)your own voice will shine through. Aim to keep as much of your personality as possible intact as you create your content. Don’t park it at the door and put on your “web content creation” hat! By injecting yourself into the content, using idioms you use, not trying to sound like an expert, but rather a trusted friend or adviser, you’ll be rewarded with a larger following and far more interesting writing!

Which brings me to another point. I was reading something yesterday from Chris Brogan’s new book “Social Media 101″. He talks about falling into the trap of positioning yourself as an “expert”, versus an adviser or trusted friend. It has to do with the altitude from which you speak! Unless you really are an expert in your field, strive to put yourself in their shoes, with perhaps something cool to share!

Infuse your content with personality, humor and value, (which of course is the challenge facing ANY writer in ANY medium! No one said this business was easy) and you will be miles ahead of the competition who doesn’t take the time to do so.