Posts Tagged ‘marketing’


Social Media Marketing Strategy – How To Choose?

Choosing the specific web properties you’d like to implement for your social media marketing strategy can be a confusing and time-munching matter. There are literally thousands of Web 2.0 sites out there, each purporting to be exactly what you need. So, as I said in a previous post, you need to be really clear about [...]

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Developing Focus For Your Social Marketing Efforts

Now that you’ve jumped into the deep end of social media marketing, one of the very first things you’ll notice is that’s theres a LOT of voices vying for your attention! And most of them are trying to outshout one another. If you’re going to make a dent in this medium, something has to be [...]

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Two News Items Of Interest To Social Marketers!

You may have neard this last week of two items that came across our screens regarding Google, Yahoo and Digg. The first of these was the announcement by Yahoo that it is contracting with Google to serve up contextual advertising on their sites, and will share in that revenue. Yahoo feels it can raise some serious [...]

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Outsourcing Vs. Do-It-Yourself

Let’s look at some of the pros and cons of outsourcing your social media marketing (or any tasks, for that matter!) versus the sometimes irresistible pull to do it all yourself. I’ve done and do both, and there are several factors at play here. If you’re just a total control freak, then no one will meet your expectations, and [...]

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