Just ran across this article from Neil Patel of QuickSprout on the need and benefits of using video ads in your marketing mix going forward.
He covers not only the reasons you need to be doing this now, but also gets into the nitty-gritty of audience targeting, platforms and more.
Check out this short snippet and let me know what you think!
How to Improve Your Revenue Using Video Ads
As a marketer, you always want to be ahead of the curve.
The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet.
One of the current tactics that fall into that category is the use of video in advertising.
Very few marketers have tried to create video ads, but that will change in the coming years.
The consumption of video in general is growing at a rapid pace. Over half (55 percent) of people watch at least one video a day. Some watch several dozen.
In order to make revenue from the videos they host, video sites (e.g., YouTube, Dailymotion, etc.) have a few options.
They can overlay some text ads. It doesn’t generate much revenue for them, so they don’t do this if they have a better option.
That better option is to play a paid video advertisement before playing the video a user clicked to watch.
Guess how much better these are.
One analysis found that users are 27 times more likely to click on a video ad than a regular ad.
Do I need to say more?
Although video sites are starting to get a wider inventory of video ads to play, they’re not even close to being saturated.
There are still plenty of text ads being shown because the sites have no other option.
On top of that, the video ads that they do have are often shown for unrelated videos (a bad thing) because they’re the best they have right now.
This is your opportunity to learn how to create effective video ads and reap the rewards while you still can.
I’ve created a full guide to creating YouTube video ads in the past.
But today, I want to take it further. If you understand the basics of video ads, it’s time to create video ads that perform even better than you thought they could.
We’re going to look at 6 different ways that you can make video ads that convert better than you ever thought possible.
A quick look at where video ads are most effective: Before we dive in, you need to understand where video ads are used best.
The biggest key component of an effective video ad network is the size of its audience. Some of the tips in this post require a large potential audience so that you can narrow your targeting down and still have an audience left.
There are two main video advertising networks that fulfill this condition: YouTube and Facebook.
I’ll be writing the rest of this post mostly with Facebook and YouTube video advertising in mind although most of the information will apply to other networks as well.
Don’t be afraid to try out video advertising on other networks, but I recommend starting on one of these two.
They are big enough to have just about every audience you can imagine, including yours.